PR & Influencer Marketing Executive / Intern

Department: Headquarters / Marketing | Job Type: Full-Time / Internship

  • Roles & Responsibilities
  • Career Development
  • Salary & Benefits

Roles & Responsibilities

At our core, we are passionate about wellness, beauty and delivering exceptional customers experiences. We offer a supportive environment, structured opportunities for career growth and attractive team perks. Below are the current open positions available across our outlets and headquarters.

About The Role

The PR & Influencer Marketing Executive plays a key role in driving brand awareness and customer walk-ins to Bubble Gum Wax outlets. You will be responsible for scouting, pitching and securing content creators for in-store service trials on a barter collaboration basis (complimentary waxing services in exchange for social media content). Your main goal is to build strong influencer relationships that turn social media visibility into real, new customer bookings.

Key Responsibilities

  • Actively scout, vet and reach out to target content creators on Instagram, TikTok and Xiaohongshu (XHS) who align with our customer demographic.
  • Pitch and secure influencer outlet visits under a barter system (free services in exchange for agreed video/photo posts, Reels or Stories).
  • Coordinate appointment schedules with outlet managers to ensure a seamless in-store experience for visiting creators.
  • Track creator posts to ensure deliverables are met according to campaign briefs and monitor audience engagement.
  • Implement custom creator promo codes or mention tags to measure new customer walk-ins and direct booking conversions.

Requirements

  • Diploma or Degree in Mass Communication, Public Relations, Marketing or a related field (fresh graduates and candidates with no prior experience are welcome as training will be provided).
  • Active user of Instagram, TikTok, and Xiaohongshu (XHS) with a sharp eye for trending beauty creators and content.
  • Strong persuasion, negotiation and written communication skills in English and Bahasa Malaysia (proficiency in Mandarin is a plus).
  • High initiative, well-organized and motivated to drive foot traffic and customer acquisition to our outlets.

Career Development

Career Progression

On-the-Job Training

Structured hands-on training on influencer negotiation frameworks, campaign tracking, PR strategy and brand marketing.

Salary & Benefits

  • Competitive basic salary / Monthly internship allowance
  • Performance incentives and project bonuses
  • omplimentary staff waxing services and employee discounts
  • Clear path to full-time absorption and career advancement within HQ

How to Apply

Step 1

Submit
Application

Send your updated resume (plus your portfolio or social media links if applying for marketing roles).

Step 2

Screening &
Interview

elected candidates will be invited for a brief introductory conversation followed by an in-person or virtual interview.

Step 3

Join
the Team

Receive your formal offer and start your structured onboarding and training journey with us!

Apply Now!